Eramis →
Ask ChatGPT for “a good web agency in Montreux”: it replies with two or three names and a sentence about each. If you are not there, the customer will never know you exist. GEO — Generative Engine Optimisation — is the set of practices that gets you into that answer.
1. One page per question
Assistants look for a page that answers precisely. “End of lease in Vevey”, “multilingual site for a hotel”, “TWINT on a shop”: each topic deserves its own page, with a direct answer in the first few lines.
2. Structured data
Schema.org markup describes your business, your services, your opening hours and your reviews in a format machines read without ambiguity. It is the business card that AI copies.
3. A consistent presence
Identical name, address, phone number and description everywhere: site, Google profile, directories, social media. Assistants cross-check sources; one inconsistency makes you disappear.
4. Verifiable sources
The models favour what is dated, signed and sourced. A blog article that cites its figures carries more weight than a page of slogans.
5. Measure
Every month, ask the main assistants the questions your customers ask, and note who gets cited. That's what we do in our SEO & GEO follow-up.
In short: GEO rewards clear, structured, honest websites — exactly the ones Google was already rewarding. The difference lies in the precision of the answers and the consistency of your presence.