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What exactly is an MVP? What goes in, what we keep for version 2

A project, a question?

MVP means minimum viable product: the smallest version of your product a customer would agree to pay for. The whole art lies in the word “minimum”.

Published 2 September 2026 · 6 min
  • Written without jargon
  • A real client question
  • Updated when the tools change

Many software projects fail not because they are badly built, but because they build too much, too soon. The MVP is the remedy: launch a reduced version fast, learn from real users, then extend what works.

What an MVP is not

Neither a mock-up nor a throwaway prototype: it is a live product, with accounts, payment and terms of use. A customer can sign up and pay. What is missing is everything that has not yet proved its worth.

Choosing the three features

Ask the question: “Which one would nobody pay without?” What's left after that sorting usually fits into three features. The rest — reports, options, fine-tuning — goes on the version 2 list, with no regrets.

What we keep for later

  • Complex roles: at the start, two roles are enough
  • “Just in case” integrations: we connect the three that are used every day
  • Customisable settings: decide on the user’s behalf, adjust later
  • The mobile app: a site that works well on a phone is enough to learn

Measure from day one

An MVP without measurement is just another hunch. Which pages are viewed, where people drop off, which features are used: those figures decide version 2, not opinions in a meeting.

And the price?

A well-scoped MVP is costed before it is built: with us, from 6,900.– for three features and three integrations, price fixed at the end of the scoping week. How it works →

Have a product in mind?

MVP from 6,900.–, live within a month, price fixed after a week of scoping.

Launch an MVP