Eramis →
Sunfy SA cleans flats, offices and buildings across French-speaking Switzerland. Its clients don’t search for “cleaning company”: they search for “end of tenancy cleaning Vevey”, “office cleaning Lausanne”, “concierge service Montreux”. As many searches, as many pages.
The starting point
An inventory: which services, which towns, which types of client. Then a table crossing the three, with what makes each row unique — the price, the lead time, a local constraint, a frequent question.
Write once, adapt without copying
Each town page has its own introduction and angle; each service page its own content. The common elements — method, guarantees, form — are shared. Google sees 255 pages that each answer a specific search, not 255 copies.
Convert, not just be found
Online quote in a few clicks, “call me back” button, phone number visible on every screen, Google rating displayed. Enquiries arrive by e-mail with an acknowledgement sent to the customer.
The result
PageSpeed score of 100 on mobile for performance, accessibility, best practices and SEO; a site the client updates themselves; and pages that, one by one, take their place in local searches. See the case study →
Key takeaways
- One page per search intent, not one per menu slot to fill
- Genuinely unique content on every page, even if short
- A simple contact path, visible everywhere
- Speed and accessibility measured before going live