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The European Accessibility Act has been in force since 28 June 2025. It requires digital products and services sold in the EU — including online shops — to be usable by people with disabilities.
Does it apply to me, in Switzerland?
Yes if you sell online to consumers based in the EU: delivery to France, Germany or Italy, payment from those countries. No if you only deliver within Switzerland. Micro-enterprises (fewer than ten people and under two million in turnover) are exempt for services, but their clients and partners may require it.
What this means in practice
- Browse and buy with the keyboard, without a mouse
- Text readable by a screen reader: images described, buttons named, forms labelled
- Sufficient contrast, text that can be enlarged without breaking the layout
- Subtitled videos, no flashing content
- An accessibility statement published on the site
And in Switzerland?
The Federal Act on the Elimination of Discrimination against People with Disabilities mainly targets public services, but cantons and large companies are following. Above all: an accessible site is better understood by Google and by AI assistants, and simpler for everyone.
Where to start
An audit against the WCAG 2.2 standard lists what's blocking, from the most serious to the least. Most fixes are quick on a well-built site; they are heavy on an old site, and that's often the occasion for a redesign.
In short: if you sell in the EU, it is an obligation; otherwise, it is an advantage. Either way, it can be measured. We offer an accessibility audit as an option on our websites.